White and Salt
We are a strategy-first creative agency partnering with wellness, beauty and fashion brands who think outside the lines.
WHAT WE MANAGE…
Social Media
Email Campaigns
The
Problem
White and Salt is a creative studio specializing in thoughtfully minimal, timeless design solutions for forward-thinking brands. They are unique in that they also offer courses to educate graphic designers, so they are using social media to target two client bases. Owner and design lead, Jenna Johnson, began working with us in April 2022 for social media management and email marketing. She was hoping to use social media to generate leads for White and Salt’s design services and convert more course sales per week. Because of their two-pronged business model, their social media strategy and content had to provide value to both audiences without alienating the other.
STARTING FROM SCRATCH
PAID ADS
The Solution
To help White and Salt achieve their business goals we created a comprehensive custom social media strategy that targeted both customer bases. Within their first 3 months with COCO we increased their organic KPIs through value-driven, educational content that appeals to both the small business owner and the designer. Our partnership has also led to a large growth in client inquiries, course sales, and consistent engagement rate.