A LIVE WORKSHOP - MARCH 31ST 11AM PST
The Future of Social: AI, Authenticity, and Agency Evolution
A workshop for the agencies who refuse to fall behind. You can either ignore AI and fall behind, or overuse AI and lose your creative edge. Join us for our newest live strategy workshop where we are diving into the future of social, the impacts of AI, and how you can evolve intentionally.
Social media is changing fast. AI tools are everywhere, algorithms are shifting, and metrics don’t mean what they used to. Content is easier than ever to make… but harder to make stand out…and it feels almost impossible to keep up.
Before the workshop
you might…
Feel overwhelmed by all the AI talk
Be unsure what tools are out there and which ones are even worth using
Feel concerned about AI replacing you
Be seeing metrics shift, but want to understand why
Feel like you’re just trying to keep up, instead of being on the cutting edge
After the workshop
you will…
Have a clearer understanding of where social is going
Have a framework for using AI intentionally
Understand practical ways to protect creativity and brand voice
Have a better approach to metrics and reporting
Have confidence in how your agency should evolve next
From using AI randomly, to architecting your workflows around it.
If you want to stay relevant, you have to stay intentional.
What the rise of AI actually means for social media marketers, and how to use it in a way that increases value instead of creating generic work
Why authenticity, human thinking, and clear brand voice matter more than ever in a world where content is easier to produce but harder to make stand out
How platform behavior and performance metrics are shifting, and what agencies need to pay attention to now to stay relevant
How to use AI intentionally by assigning it clear roles, building repeatable systems, and creating workflows instead of relying on tools randomly
How to structure your agency so it can evolve with every shift in the industry, with guardrails in place that protect creativity, strategy, and long-term growth
What we’ll cover…
The workshop
Breakdown
The more AI-generated content exists, the more valuable your real perspective becomes.
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What AI actually is and what it isn’t
Why AI is infrastructure, not a passing trend
How social media work is changing because of AI
Moving from random use to structured AI workflows
Keeping humans as the strategist, not the assistant
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Why content is starting to sound the same everywhere
How overusing AI weakens creativity and strategy
Protecting brand voice in an AI-heavy workflow
Training your team to think, not just prompt
Keeping originality, opinion, and emotional connection strong
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How audience behavior is changing across platforms
Why engagement looks different than it used to
The rise of lurking, saves, shares, and DMs
What metrics actually matter now for clients
How to adjust strategy for suggested content algorithms
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Creating clear guardrails for how your agency uses AI
Making leadership decisions instead of chasing new tools
Testing new systems without losing brand consistency
Building workflows that increase efficiency without losing quality
Defining your agency philosophy around AI and strategy
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Live Q+A :) Can’t wait to hang.
Join our workshop and learn how to adapt on purpose…
Create guardrails around your AI use
Build a clear philosophy for your agency so you can make intentional decisions without chasing every trend.
Test new tools without losing consistency and communicate changes clearly to your clients.
A look at the details…
A workshop developed and led by an actual working agency. This isn’t theory…it’s practiced. We’re diving into our real thoughts about AI, how it’s impacting platforms and metrics, and what we are doing to evolve.
Live Workshop March 31st 11am PST (yes, you’ll get the replay if you can’t make it live)
Led by Brooke Apffel and Shea Renusch
Followed by a Live Q+A (ask us anything)
Haven’t been to one of our live workshops?
they aren’t just hype…
You can let the industry change around you,
or you can become the kind of agency that knows how to move with it.
What AI actually is/what it isn’t
A look at how social is changing
Signs of AI overuse
AI Workflow mapping template
Inside look at how we’re using AI
Confidence in what the future of social looks like
Live Q+A
+ More!
Join the Workshop
for $99
Link to register for the LIVE workshop
AI Systems Mapping Workbook
Replay link if you can’t make it live
The Future of Social slide deck (PDF)
AI agency philosophy
A look at the future of social (metrics and platform changes)
Lifetime access to the workshop recording
Access to our LIVE Q+A