A LIVE WORKSHOP - JUNE 30th 11AM PST
How to Develop a Social Media Strategy that Works
Join us for a live strategy workshop where we’ll break down how to build a social media strategy that actually works. From the content marketing funnel to audience psychology, messaging, and high-converting content strategy…Learn the strategic thinking behind the brands people can’t stop watching.
What if you knew exactly how to develop a social media strategy that actually drove real results for your business?
Before the workshop
you might…
Know how to create content, but not how to build a real strategy behind it
Have content that feels disconnected instead of intentional
Struggle to understand what actually makes content convert
Post consistently, but you’re not seeing meaningful growth
Know your brand or clients need stronger messaging and positioning, but don’t know where to start
Want to create content with purpose, not just fill a calendar
After the workshop
you will…
Know how to build a social media strategy with real intention behind it
Understand the psychology behind content that captures attention and converts
Have a clear framework for the content marketing funnel and how to use it strategically
Feel more confident developing messaging, positioning, and content pillars
Understand what actually drives growth on social media right now
Walk away with a stronger, more strategic approach to content creation
From content calendars that feel random, to strategic content that drives measurable results.
Because chasing trends isn’t a strategy.
How to build social media strategies that create real growth instead of just filling a content calendar
Why understanding human behavior, trust, and attention is the foundation of high-performing content
The psychology behind the content marketing funnel and how to move people from awareness to conversion intentionally
How to develop stronger messaging, positioning, and content pillars that actually make brands stand out
What separates strategic content from random posting
How to create content with purpose, clarity, and direction so every piece of content supports a larger business goal
What we’ll cover…
The workshop
Breakdown
See you inside…
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Understanding audience behavior and decision-making
Identifying pain points, desires, and emotional triggers
The difference between content people scroll past vs. content people connect with
Breaking down the content marketing funnel from awareness to conversion
Why strategy always comes before content
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How to gather the right information before creating content
Audience, competitor, and brand research that actually matters
Developing messaging, positioning, and strategic content pillars
Creating a strategy that aligns with business goals and growth
Turning scattered ideas into a cohesive social presence
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How to translate strategy into intentional content
Ensuring content aligns with funnel stages and audience behavior
Creating content that builds trust, authority, and conversion
How to make your content feel cohesive across platforms
Avoiding the “just posting to post” cycle
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A real-life look at a client social media strategy
How strategy directly influenced the content direction
Examples of content tied to audience psychology and funnel stages
Breaking down why specific pieces of content performed well
Seeing how intentional strategy creates stronger results
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Live Q+A :) Can’t wait to hang.
P.S. Want to learn how to measure performance, optimize content, and analyze results? Join us for our Q3 workshop focused on analytics, reporting, and optimization.
Join our workshop and learn how to create content on purpose…
For brands wanting purpose behind their content
For social media managers wanting to elevate their strategy skills
For anyone wanting to drive real results from their socials using strategy instead of guesswork
A look at the details…
A workshop developed and led by an actual working agency. This isn’t theory…it’s practiced.
Live Workshop June 30th 11am PST (yes, you’ll get the replay if you can’t make it live)
Led by Brooke Apffel and Shea Renusch
Followed by a Live Q+A (ask us anything)
Haven’t been to one of our live workshops?
they aren’t just hype…
You can keep posting content hoping something sticks, or you can learn how to build strategy that actually drives growth.
Marketing psychology 101
How to develop a social media strategy
From strategy to content
A real life client example
Workshop strategy practice template
Live Q+A
+ More!
Join the Workshop
for $99
Marketing psychology 101
How to develop a social media strategy
From strategy to content
A real life client example
Workshop strategy practice template
Live Q+A
+ More!