A LIVE WORKSHOP - SEPTEMBER 22ND 10AM PST
The Campaign Lab
This is how you go from planning content to building full campaigns for your clients. Join us for a live workshop where you’ll learn the science behind the campaign process …from the initial idea and strategy to pitching it, planning the content, and bringing it all to life. You’ll learn how to think bigger than the content calendar and build campaigns that demand attention.
Your best work shouldn’t live inside a content calendar. Start thinking like a campaign strategist and build the kind of work clients remember.
Before the workshop
you might…
Know how to create great content, but feel unsure when a client asks you to build a full campaign
Have plenty of ideas, but struggle to turn them into one strong campaign concept
Default to a series of promotional posts when you know the campaign could be so much bigger
Feel unsure about how to build hype and momentum before a launch, promotion, or big moment
Struggle to connect social with email, paid ads, UGC, partnerships, and the other pieces of a campaign
Want to bring bigger, more strategic ideas to your clients instead of always waiting for them to tell you what’s coming up
After the workshop
you will…
Walk away with a campaign process you can use again and again with your clients
Think like a campaign strategist, not just a social media manager
Know how to turn one strong idea into weeks of intentional, connected content
Build campaigns that create buzz before the offer ever drops
Bring bigger ideas to the table and confidently lead the conversation with your clients
See opportunities to expand your work (and your scope) far beyond social media management
Because a brand’s biggest moments deserve more than some posts on a content calendar.
Bold campaign strategy high value clients are looking for.
How to uncover the big campaign idea and build a strategy around it instead of jumping straight into content
Our actual campaign process from client questionnaire and brainstorm to concept, pitch, production, and execution
How to build anticipation, create momentum, and keep people engaged throughout every phase of a campaign
How to think beyond social and connect content, email, paid ads, UGC, partnerships, and other touchpoints into one bigger idea
How to confidently pitch campaign concepts to your clients, get buy in, and bring more strategic thinking to the table
What we’ll cover…
The workshop
Breakdown
See you inside…
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How to pull the right information from your client before campaign planning begins
The campaign questionnaire we use to uncover goals, offers, audience insights, key dates, priorities, and opportunities
How to define the campaign goal and what success actually looks like
How to identify the audience truth or tension your campaign can build around
How to work backward from launch so strategy, approvals, and production aren’t happening at the last minute
How to get your internal team aligned before you ever present the campaign to the client
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The difference between a promotion, a content plan, and a true campaign
How to brainstorm campaign concepts instead of jumping straight into post ideas
How to find the big idea that everything else can build from
How to pressure-test an idea to make sure it’s interesting, ownable, expandable, and connected to the business goal
How to build a campaign around one goal, one timeframe, one message, and one creative direction
How we turn the winning concept into a campaign deck and pitch it to the client
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How to map the campaign across tease → build desire → launch → convert → last chance
How to turn one campaign concept into weeks of connected content
How to build anticipation and momentum before the main offer or launch
How social, email, paid ads, UGC, creators, partnerships, landing pages, community, and other touchpoints can work together
How to spot opportunities to expand your scope when a campaign needs support beyond organic social
How to move from approval → production → execution without losing the original strategy along the way
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Live Q+A :) Can’t wait to hang.
P.S. Want to learn how to measure performance, optimize content, and analyze results? Join us for our Q3 workshop focused on analytics, reporting, and optimization.
Join our workshop and learn how to create strategic campaigns that get noticed…
You’re a social media manager who wants to bring bigger, more strategic ideas to your clients
You know how to create great content, but want to learn how to turn that skill into full campaigns that build momentum and drive results
You’re ready to think beyond the content calendar and become someone clients trust to lead the big moments
A look at the details…
A workshop developed and led by an actual working agency. This isn’t theory…it’s practiced.
Live Workshop September 22nd 10am PST (yes, you’ll get the replay if you can’t make it live)
Led by Brooke Apffel and Shea Renusch
Followed by a Live Q+A (ask us anything)
Haven’t been to one of our live workshops?
they aren’t just hype…
You can keep planning content one post at a time, or you can learn how to build campaigns that make the whole strategy work harder.
Campaign strategy 101
How to find the BIG campaign idea
From big idea to full campaign
Our real-life campaign process + client example
Campaign planning + pitch templates
Live Q+A
More!
Join the Workshop
for $99
Campaign strategy 101
How to find the big campaign idea
From big idea to full campaign
Get our Marketing Campaign Buildout Template
Our real life campaign process + client example
Campaign planning + pitch templates
Live Q+A
More!
Want FREE access?
From September 14th-September 22nd get access to our social media agency membership The Collective for free. Inside, get access to this LIVE workshop plus a library of other resources.