A LIVE WORKSHOP
The Future of Social: AI, Authenticity, and Agency Evolution
A workshop for the agencies who refuse to fall behind. If Because if you want to stay relevant, you have to stay intentional. You can either ignore AI and fall behind, or overuse AI and lose your creative edge. Learn how to evolve n our all new live workshop.
Social media is changing fast. AI tools are everywhere, algorithms are shifting, and metrics don’t mean what they used to. Content is easier than ever to make… but harder to make stand out…and it feels almost impossible to keep up.
What we’ll cover…
A strategy workshop
about how the best agencies are evolving right now…
The rise of AI and what it actually means for social media marketers
Why authenticity, human thinking, and opinion matter more than ever
How platform behavior and metrics are changing
How to use AI intentionally without losing your voice
How to architect workflows instead of using tools randomly
How to build an agency that can evolve with every shift, not panic when one happens
This workshop is not
an AI tutorial…
Had a full client roster with your average retainer rates being $2800/month
Felt confident in your ability to develop a social media strategy that drove incredible results
Had the strategies and skills to be an incredible, sought-after social media manager, as well as the systems and know-how to run and scale a profitable agency
Were able to build the team of your dreams so you could focus on your business and step out of the day to day content creation
Were able to work from wherever you want, worked around 25 hours a week, and made six figures+ a year
Had the same systems and templates that a thriving agency uses, so you could skip the “figuring it out on your own” and scale that much faster
Knew how to confidently attract and sign the kind of clients you dream of working with
From using AI randomly, to architecting your workflows around it.
Most agencies are using AI randomly. Strategic agencies build systems.
We’ll show you how to:
Assign AI specific roles inside your workflow
Map where AI should and should not be used
Build prompt libraries instead of starting from scratch
Create SOPs that include AI without depending on it
Keep the human as the architect, not the assistant
The workshop
Breakdown
The more AI-generated content exists, the more valuable your real perspective becomes.
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Starting your social media management agency
Getting your business license
Creating your brand
Developing your website
What type of social media manager are you?
Designing your schedule
PTO as a social media manager
Key systems
The toolbox
Tips I wish I knew when starting my agency
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The client acquisition system
Attracting high-value clients
The client acquisition system
Attracting high-value clients
Referral program setup
Raising your rates with current clients
The step up program
Discovery call mastery
Setting your services
Proposals (get our exact language and template)
Proposal follow up
How to set up/determine your pricing
Profitability
Client onboarding
Client retention
Client offboarding
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Social media strategy system
How to develop a social media strategy
Walkthrough of our social media strategy template
Strategy research and development
Researching the brand and competition
Audience persona and buyer type identification
Finding the best platforms for your clients
Finding your client’s target audience
Developing content themes that add value
Smart goals creation
Content marketing funnel and customer journey development
How to create social media marketing campaigns
Social media strategy client presentation
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Content creation system
How to implement the strategy to drive results
Developing a content calendar
Graphic creation featuring Jenna Johnson from WAS
Mastering content copy featuring Kaitlyn from Copy Uncorked
Managing Reels
Managing stories
Pinterest management
TikTok management
Content reviewal process (internal and external)
Revisions and going live
Community engagement strategy
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The reporting system
Key metrics to track
How to analyze and optimize on the results
On-going strategy as a freelancer vs. as an agency
How to track and improve important key metrics
Creating and sending analytic reports
How to get your clients better results
Get our incredible reporting template
Elevating your strategy offerings as you grow your agency
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When to build a team
Agency structures and transitions
The hiring process
Contractor vs. employee (see who you should hire to fill what roles)
Employee onboarding system
Employee retention (reviews & check ins)
Employee expectations
Firing an employee
Agency meeting structure (get our meeting template)
Staying profitable as an agency
How to lead your team so you don’ t have to micromanage
Delegation and moving up in the agency
Payroll - salary vs. hourly
Taxes
Join our workshop and learn how to adapt on purpose…
Create guardrails around your AI use
Build a clear philosophy for your agency so you can make intentional decisions without chasing every trend.
Test new tools without losing consistency and communicate changes clearly to your clients.
A look at the math
(is it actually worth the investment?)
Instead of trying to fill your roster with as many clients as you can and charging only what they can afford, we will teach you how to attract and sign high value clients so you can work with less clients, and create better work for them (quality > quantity is where it’s at).
Work less, create better, earn more. It’s a win/win for everyone.
Course Investment = $1995
Starting retainer fee for social media management after course completion = $2700/Month
4 Clients at $2700/Month = $10,800/Month
What we’re seeing right now…
Content all sounds the same, with the same hooks, the same formats, and the same formulas repeated across every industry
Brand voice is getting diluted as more agencies rely on AI without clear systems or guardrails in place
Clients are starting to notice when content feels generic, inconsistent, or disconnected from the actual brand
Teams are moving faster than ever, but relying on tools instead of thinking, which leads to work that feels efficient but not memorable
Agencies are producing more content than ever before, yet struggling to create work that actually stands out or drives real connection
The pressure to keep up with new tools, platforms, and trends is making agencies reactive instead of intentional
What makes this course different?
WE GET IT, THERE ARE QUITE A FEW COURSES OUT THERE. WHAT MAKES THIS ONE STAND OUT FROM THE REST…
Our course is developed and taught by an actual agency owner. AKA we know the systems, strategies, and tools we teach you in the course work, because we use them every day.
You have a place to ask questions — because as comprehensive as this course is, we know having a place to ask questions is incredibly helpful.
You get lifetime access to a course that’s updated regularly. Because if there is any constant about the social media world, it’s that it changes — and having an up to date course is everything.
It has been proven to work. With over 600 past students and as many 5 star reviews as you’d want to read, this course won’t be the one you regret investing in.
ENROLL NOW
Our 600+ past students are obsessed,
you will be too...
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@hercontentco_
This might sound cheesy or woo woo - but you as a founder, and your agency, have been huge expanders for me in showing me what's possible for myself and leveling up my own agency this year (even long before I purchased the course).
However, after buying your course I have seen tangible results in the matter of 2-3 months. Yesterday, I signed my first client ever who found me on social media. She booked a call and accepted the proposal immediately like it was a no-brainer. I've always had to find clients myself so this is a HUGE deal for me that I actually attracted a qualified client for the first time.
Not only that, but I genuinely feel so much more confident than ever before in my ability to give her the best experience and get her tangible results based on what I've learned from your course because I didn't offer a low-budget / part-time social media management option just to make sure she signed on. I also signed another high-ticket client last month who was a long time connection which I believe happened as a result of your discovery call & proposal process. AND I also have another proposal out now that I'm waiting to hear back on with someone who is very eager to work with us as well. So I just wanted to say THANK YOU for everything.
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@itsthetrophyclub
I just finished the SMM course and I am blown away. I want to thank you for all of the templates you offered! I've been following Coco for some time and I never took the courses because for one, I was starting a business and money was going into all kinds of places which were tricky to prioritize, and two, I actually thought I may be too advanced for it. I've been in marketing for 16 years. Like, I've literally won awards... I just didn't think there was much this course could offer me.
However, I found that when it was time to run my own business and set up the systems for scaling appropriately, I was struggling. I was using 18 different tools and onboarding through emails and not sure how to make time to work "on" the business but not "in" the business.
This course helped me to organize and streamline so much
Thanks to you and your team for being so transparent with your systems so that more people can benefit from it without years of trial and error and countless hours on youtube. -
@epicbluesocial
I literally saved money for about a year to buy your course because when I found you I was still in school and literally didn't have a dollar to spare haha So the course was my first big investment in my business, and girl... it was worth every penny.
I made the money I invested back after not even a month. It gave me so much confidence to start charging what I deserve, and a loooot of knowledge about real strategies. It opened my eyes to so many things, especially to the areas of my business I was lacking and the reason why I was only attracting clients who were not ready for social media. It was a game changer to my business and I can't thank you enough.
I took the course looking to expand my business and grow an agency. I got so much more out of it, but my biggest takeaways were:
- I learned how to create and execute a real social media strategy.
- I learned how to be a leader and how to outsource.
- I learned how to run a social media based on data, not vanity metrics. (not just for clients- but for myself)
Today I run the business of my dreams and I am building the team of my dreams while working with the clients of my dream. I also started offering social media strategy as a separate service because of how valuable it actually is.
View more
case studies…
There is a reason we have so many testimonials — this course really is the one you’ve been looking for.
Get the same systems, templates, and strategies we use to run our 7 figure social media agency including our:
The 45 page Social Media Strategy
Template
The Reporting Template
Our Asana templates
All of our client questionnaires (Onboarding, 6 week check in, 3 month check in, etc)
The Master SOP document (all of our systems outlined including who does what)
The Marketing Campaign Template
The Annual Marketing Calendar Template
+ More!
Join the masterclass and build a sought after social media agency.
(AND MAKE YOUR INVESTMENT BACK WITH ONE MONTH’S RETAINER FOR ONE CLIENT)
Pay in full
$1995
SAVE OVER $200 BY PAYING IN FULL!
Instant access to all 6 modules (over 8+ hours of content)
Social media strategy template, proposal template, marketing campaign template, reporting template, Reels/TikTok prompt template, proposal language, and more!
Bonus guest trainings by Jenna from WAS and Kaitlyn from Copy Uncorked
Access to private FB community group of over 500 social media managers
Lifetime access to the course
The digital course workbook
Pay in 3
payment of $740
Instant access to all 6 modules (over 8+ hours of content)
Social media strategy template, proposal template, marketing campaign template, reporting template, Reels/TikTok prompt template, proposal language, and more!
Bonus guest trainings by Jenna from WAS and Kaitlyn from Copy Uncorked
Access to private FB community group of over 500 social media managers
Lifetime access to the course
The digital course workbook